Privacy Policy

VETCHY LLC

Privacy Policy

Effective Date: November 4, 2025

This Privacy Policy describes how Vetchy, LLC (“Vetchy,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit https://vetchy.com/ (the “Website”) or otherwise use our services and products (collectively, the “Services”). Residents of certain U.S. states may have additional personal information rights and choices, which are detailed in the “Your U.S. State Privacy Rights and Choices” section. If you have any questions, comments or concerns about this Privacy Policy, please send us an email at customercare@vetchy.com

1. Information We Collect. We collect information from those who visit and interact with our Services.

Information You Provide to Us: This includes:

full name, email address, physical address, and phone number;
credit card and payment information; and
interests, comments, requests, and other information you may offer.

Information We Collect Automatically

When you use our Website, we and our third-party partners automatically collect technical and usage information, which may include your Internet Protocol (“IP”) address, browser type, device identifiers, referring pages, Website visits, page response times, length of visits to certain pages, and interactions with our Website (such as clicks, scrolls, swipes, share lists, and recommendations). This information is collected automatically as described in Section 4 below.

Information We Receive from Third Parties

We may receive information about you from other sources, including:

Payment Processors: When you complete a purchase, our payment processors (e.g., Shopify Payments, PayPal, Shop Pay, Afterpay, Square) provide us with transaction confirmation details.
Advertising Partners and Affiliate Networks: When you interact with our ads on other platforms or click an affiliate link, we may receive information about that interaction from partners like ShareASale to measure our campaign performance.

2. How We Use Your Personal Information. We use the personal information we collect to facilitate the provision of your requested services, such as to fulfill orders. We also use this information to track user behavior, improve our products and services, communicate with you regarding the Services, and generate statistics and trend data for internal and external business purposes, such as marketing campaigns and social media advertising.

3. How We Share Your Personal Information. We may share your information in the following ways:

With Advertising Partners and Affiliate Networks: We may disclose or “share” your personal information (such as Identifiers, Commercial Information, and Internet Activity, as these categories are described below) with third-party advertising partners, including social media platforms, search engines, and affiliate marketing networks (e.g., Meta, Google, TikTok, Microsoft Bing, ShareASale). This is done through the use of cookies and other tracking technologies described in Section 4 and is used for cross-context behavioral advertising and to track marketing effectiveness.
With Service Providers: We may share your information with third parties that perform tasks on our behalf. These providers include our e-commerce platform (Shopify), payment processors, shipping carriers, analytics providers (Google Analytics, Northbeam, Hotjar), and marketing providers (Klaviyo, Mailchimp).
To protect us, our users, or to law enforcement officials: We may share your information to comply with legal processes (including to comply with the law, to enforce our Terms of Service, or to respond to subpoenas, discovery requests, or similar legal processes or proceedings), cooperate with law enforcement or when we believe it is prudent to share information with legal authorities, and investigate and prevent fraud or imminent harm to you, our users, or to us. We may also share your information to ensure the security of our network and services.
In the event of a business transfer: We may share your information with another entity as a result of a corporate sale, merger, consolidation, asset sale, or in the unlikely event of bankruptcy or we go out of business. User information is generally considered an asset that is transferred in one of these types of corporate transactions.
With your consent: We may also share your information in other circumstances when we have obtained your consent.
SMS Marketing: We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your personal information, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

4. Cookies and Other Tracking Technologies

We and our third-party partners use cookies, pixels, and similar tracking technologies to automatically collect information, analyze website traffic, personalize content, and for advertising purposes.

Types of Technologies:
- “Cookies” are small data files stored on your browser or device.
- “Log Files” track actions on the Website and collect data including your IP address and date/time stamps.
- “Pixels” (or “Web Beacons”) are tiny electronic files embedded in our Website that are deployed by us and our advertising partners (e.g., Meta, Google, Microsoft Bing) to record information about how you browse, measure ad effectiveness, and enable targeted advertising.
How We Use Them: We use these technologies to identify users, keep the Services secure, and improve performance. Specifically, our Website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart; this information is used to determine when to send cart reminder messages via SMS.
Your Choices and How to Opt-Out: Some cookies are strictly necessary for the Website to function and cannot be disabled. For other cookies, you have choices. Most web browsers allow you to manage your cookie preferences through their settings. Additionally, you can opt out of many third-party advertising services by visiting the Digital Advertising Alliance’s opt-out portal. To specifically manage Google’s services, you can install the Google Analytics Opt-out Browser Add-On and adjust your Google advertising preferences. Please note that disabling or deleting cookies may prevent you from properly using certain features of our Services.
Third-Party Cookies: While third-party services like Google Analytics and our advertising partners have their own privacy policies governing their broader data practices, we are responsible for providing you with notice and choice regarding the use of these technologies on our Website, as described in this policy.

5. Consent to Data Processing in the United States. Whether you are a resident of the United States, the European Economic Area, or any other global jurisdiction, we may send and store your personal information outside of the country in which you reside. We currently store your data in the United States. By using our Services and consenting to this Privacy Policy, you consent to the storage and processing of your personal information in the United States.

6. Third Parties. Your information may be held by third parties or we may link to other sites or applications not affiliated, owned, or controlled by us. When you click on a link or an advertisement, you will be directed to that third party’s website. The fact that we link to a third party’s website or advertisement does not in any way create a relationship between us and that third party. We do not endorse or represent any third parties. The privacy practices of any third parties are outside the scope of this Privacy Policy and their use or disclosure of your information (including your personal information) will be governed by their own privacy practices or policies. We encourage you to review the privacy practices or policies of those third parties.

7. Do Not Track. Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. However, where required by applicable law (such as for consumers in certain jurisdictions), we endeavor to honor opt-out preference signals like the Global Privacy Control (GPC) as a valid request to opt out.

8. Your Rights. If you would like to access, modify, or delete your personal information, you may submit a request to customercare@vetchy.com. For more information or to see if these rights apply to you, please review Section 12 (U.S. State-Specific Privacy Rights and Choices) or contact us. We will promptly review all such requests in accordance with applicable laws. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

9. Data Retention. We keep your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, and applicable legal requirements. If you request deletion of your data, please note that we may be required to retain certain information for recordkeeping purposes (e.g., to process chargebacks or comply with legal obligations).

10. Security. The security of your information is important to us. We maintain various safeguards in order to keep your personal information safe. We always strive to do our best to protect your information, but we cannot guarantee that your information will always be secure. However, you can play your part in ensuring your information remains secure. You should never disclose your login credentials or personal information with anyone else, and you should keep such information in a safe and confidential manner. You should also adopt passwords that are hard to decipher and be sure to log out of your account whenever it is not being used by you. We will notify you, by email or through the Services, if we believe your information has been breached. Such notification will be made to you as soon as practically possible given our need to determine the scope of such breach and to comply with the needs of law enforcement. Please note that you transmit your personal information at your own risk and that we are not responsible for any deliberate or accidental circumvention of our privacy and security measures.

11. Children’s Online Privacy Protection Act. The Services are intended for general audiences and are not directed to children under 16 years old. We do not target the Services to children under 16, and we do not intentionally collect any information from users under 16. If you become aware that your child has used the Services, and we may have personal information about a user under 16, please contact us at customercare@vetchy.com, so we may delete the information.

12. Your U.S. State Privacy Rights and Choices

Depending on where you reside (including California, Colorado, Connecticut, Maryland, Nevada, and Virginia), you may have the following rights regarding your personal information:

The Right to Know and Access: The right to request details about the personal information we have collected about you, including the categories of information, the sources from which it was collected, and the third parties with whom we have shared it.
The Right to Delete: The right to request that we delete the personal information we have collected from you, subject to certain legal exceptions (e.g., to complete a transaction, comply with legal obligations, or manage chargebacks).
The Right to Correct: The right to request that we correct inaccurate personal information we maintain about you.
The Right to Opt-Out of Sale or Sharing for Targeted Advertising: The right to direct us not to “sell” or “share” your personal information for the purpose of cross-context behavioral or targeted advertising.
The Right to Appeal: If we deny your privacy rights request, you may have the right to appeal our decision.

How to Exercise Your Rights

To exercise your right to know, delete, correct, or appeal, please submit a request through one of the following methods:

By emailing customercare@vetchy.com

To exercise your Right to Opt-Out of Sale/Sharing, please use one of the following methods:

Click our “Do Not Sell or Share My Personal Information” link on our website footer.
Enable the Global Privacy Control (GPC) setting within the browser you use to access our Website. Learn more at the Global Privacy Control website (https://globalprivacycontrol.org/). Please note that your opt-out will be specific to the device and browser you use when you opt out.

We will not discriminate against you for exercising any of your privacy rights.

Appealing Privacy Rights Decisions. You may have the right to appeal a decision we have made in connection with your privacy rights request. To appeal a decision, please contact customercare@vetchy.com. If you are unsatisfied with the way that we have handled your appeal, you may have the right to complain to your state’s Attorney General.

Detailed Disclosures for California Residents. This Supplemental Notice for California Residents only applies to our processing of personal information that is subject to the California Consumer Privacy Act of 2018 (“CCPA”). The CCPA provides California residents with the right to know what categories of personal information Vetchy has collected about them, and whether we disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding 12 months.

Disclosure for California Consumers

The California Consumer Privacy Act (CCPA) requires us to provide the following specific details about our data practices. The chart below details the categories of personal information we have collected and shared over the past 12 months.

Categories of Personal Information	Categories of Source(s)	Categories of Third Parties to Whom We Disclose Personal Information for a Business Purpose	Categories of Third Parties to Whom We “Sell” or “Share” of Personal Information
Identifiers, including names, shipping addresses, email addresses, online identifiers, IP addresses, account names, and other similar identifiers (e.g., social media identifiers).	Directly from individuals Automated collection Third-party sources	Our Service Providers Our Analytics Partners	Our Analytics Partners Our Advertising Partners Our Affiliate Marketing Networks
Personal information categories listed in the California Customer Records statute, including telephone numbers, and credit and debit card information.	Directly from individuals	Our Service Providers
Protected classification characteristics under California or federal law, including age and sex/gender expression.	Directly from individuals	Our Service Providers
Commercial information, including items purchased, obtained, or considered and other purchasing or consuming histories or tendencies.	Directly from individuals Automated collection Third-party sources	Our Service Providers Our Analytics Partners	Our Analytics Partners Our Advertising Partners Our Affiliate Marketing Networks
Internet or other electronic network activity information, including internet browsing history, search history, and interactions with the Website and advertisements.	Automated collection	Our Service Providers Our Analytics Partners	Our Analytics Partners Our Advertising Partners Our Affiliate Marketing Networks
Geolocation data, such as IP location.	Automated collection	Our Service Providers Our Analytics Partners	Our Analytics Partners Our Advertising Partners Our Affiliate Marketing Networks
Inferences, meaning inferences drawn from any of the information in the above-listed categories of information.	Automated collection Third-party sources	Our Service Providers	Our Analytics Partners Our Advertising Partners

California Shine the Light. California Civil Code § 1798.83 permits California residents to annually request certain information regarding our disclosure of personal information to other entities for their direct marketing purposes in the preceding calendar year. We do not distribute your personal information to other entities for their own direct marketing purposes.

13. Changes and Updates to Privacy Policy. This Privacy Policy may be revised periodically, and this will be reflected by the date above. Please revisit this page to stay aware of any changes. Your continued use of the Services constitutes your agreement to this Privacy Policy and any future revisions.

14. Contact Us. For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at customercare@vetchy.com or by mail using the details provided below:

VETCHY LLC
Suite 2300, 10250 Constellation Blvd, Los Angeles, CA 90067

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